When we think of companies, we often think of discrete parts that make up the broader experience of your brand. But when you put all of the siloed components together into a whole experience, your operational blindspots can create dysfunction. With more and more emphasis being placed on a holistic, integrated UX, this cacophony within your organization can find its way into your UX. What do you do when these disconnects find their way into your UX? How can you tell? And, how can you avoid it?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]