How to Create Necessary, Targeted, Authentic Media
We've heard about high-quality hyperlocal digital media and their potential to create sustainable journalism. We discuss a new approach: Creating daily digital news laser-focused on demography rather than geography. Stern discusses her work as director of PBS Next Avenue, which serves millions of older adults. Mersey discusses her research on Al Jazeera's AJ+, which brings international news to millennials. Both platforms create audience-focused media that's necessary, meaningful and authentic.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Rachel Davis Mersey
Northwestern University
Shayla Thiel Stern
PBS Next Avenue
Details
Primary Entry: | Music Badge Platinum Badge Film Badge Interactive Badge |
---|---|
Format: | |
Type: | |
Track: | |
Level: |