How to Create Necessary, Targeted, Authentic Media

Mar 12, 2018 | 12:30pm – 1:30pm CT
#authenticmedia
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We've heard about high-quality hyperlocal digital media and their potential to create sustainable journalism. We discuss a new approach: Creating daily digital news laser-focused on demography rather than geography. Stern discusses her work as director of PBS Next Avenue, which serves millions of older adults. Mersey discusses her research on Al Jazeera's AJ+, which brings international news to millennials. Both platforms create audience-focused media that's necessary, meaningful and authentic.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session