Internet TV & OTT deliver terrible consumer experiences & TV viewing habits are evolving faster than ever. The availability of high-quality content is staggering, BUT the disparate search, discovery, & viewing experiences are frustrating, & NOT just for consumers. Content developers have access to a variety of platforms for their work, but the competition for viewership & customer mindshare is tough. Listen as key players from some of the hottest brands discuss what the future of TV needs to be.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]