What do President Obama, Vice President Biden, and dozens of other politicians and thought leaders have in common? They all need to persuade their audiences, and they’ve all hired us to help. We’re two professional speechwriters who practice the art of persuasion every day, and we’re sharing the tricks of our trade so you can do it, too. You’ll learn how to build an argument that matters, how to tell a story with impact, and how to leave your audience not just entertained, but persuaded.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]