Google Glass and Heinz Purple Squirt Ketchup. How can these products be such market failures? We are swimming in data, yet it's a fact that over 50% of products fail every year. Why is this happening despite having so much data easily accessible to us? Of course, much of the answer is that humans are messy and unpredictable. How do we cope with unpredictability and find meaningful insight? In this session, we will explore the rise of quant analysis and the fall of qual analysis. Are we better off?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]