#dirtyliars

Dirty Little Liars: Why Are There Product Failures?

Mar 12, 2018

9:30am – 10:30am CT

Google Glass and Heinz Purple Squirt Ketchup. How can these products be such market failures? We are swimming in data, yet it's a fact that over 50% of products fail every year. Why is this happening despite having so much data easily accessible to us? Of course, much of the answer is that humans are messy and unpredictable. How do we cope with unpredictability and find meaningful insight? In this session, we will explore the rise of quant analysis and the fall of qual analysis. Are we better off?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Charlie Burgoyne
Charlie Burgoyne

Valkyrie Intelligence

photo of Charles Marcus
photo of Mahin Samadani
Mahin Samadani

McKinsey and Company

photo of Tracy Thirion
Tracy Thirion

Bamboo Worldwide

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