#dirtyliars

Dirty Little Liars: Why Are There Product Failures?

Mar 12, 2018

9:30am – 10:30am CT

Recording: Dirty Little Liars: Why Are There Product Failures?, Mar 12, 2018

Google Glass and Heinz Purple Squirt Ketchup. How can these products be such market failures? We are swimming in data, yet it's a fact that over 50% of products fail every year. Why is this happening despite having so much data easily accessible to us? Of course, much of the answer is that humans are messy and unpredictable. How do we cope with unpredictability and find meaningful insight? In this session, we will explore the rise of quant analysis and the fall of qual analysis. Are we better off?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Charlie Burgoyne

Valkyrie Intelligence

Mahin Samadani

McKinsey and Company

Tracy Thirion

Bamboo Worldwide

Primary Entry
Platinum Badge
Interactive Badge
Secondary Entry
Music Badge
Film Badge
About
Format:
Type:
Track: