Dirty Little Liars: Why Are There Product Failures?

Recording: Dirty Little Liars: Why Are There Product Failures?, Mar 12, 2018

Google Glass and Heinz Purple Squirt Ketchup. How can these products be such market failures? We are swimming in data, yet it's a fact that over 50% of products fail every year. Why is this happening despite having so much data easily accessible to us? Of course, much of the answer is that humans are messy and unpredictable. How do we cope with unpredictability and find meaningful insight? In this session, we will explore the rise of quant analysis and the fall of qual analysis. Are we better off?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate