RTA 101: How to Sound Like a Programmatic Pro


Cathy Novelli


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

The Real-Time Advertising Academy is an in-person workshop that demystifies the digital advertising landscape. You will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns.
This session is certified by the IAB, ANA, 4A's and AAF.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Beginner