Cathy Novelli serves as the Global Head of Corporate Marketing of Quantcast. In this role, she is responsible for the growth of Quantcast’s brand via owned and paid media, marketing operations, and industry partnerships. Cathy has two decades of experience in media, advertising and marketing. Prior to joining Quantcast, Cathy held senior leadership roles at Pandora, Yahoo, MySpace and Say Media. Before she led ad strategy and marketing at these various online publishers, she spent years in advertising sales, as well as on the agency side, planning and buying media for clients such as Hewlett Packard, Proctor & Gamble, and General Motors.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.