Never talk politics – the advice we’ve heard all our lives. But in today’s politically charged climate, brands are being forced to navigate the risks of engagement. RALLY Principal Latia will offer brands a new framework for positioning themselves in today's political landscape, provide a road map for how they might engage with political issues moving forward, and outline the critical considerations brands must bear in mind before acting.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]