Why Engaging with Politics is Critical for Brands
Speakers
Never talk politics – the advice we’ve heard all our lives. But in today’s politically charged climate, brands are being forced to navigate the risks of engagement. RALLY Principal Latia will offer brands a new framework for positioning themselves in today's political landscape, provide a road map for how they might engage with political issues moving forward, and outline the critical considerations brands must bear in mind before acting.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate