Brand Personality and Business Growth


Tom Klein


As a company grows, it can be easy to lose the personality and humanity that customers connected with in the first place. So how do you keep that sense of soul alive in a tech world where brands’ relationships with customers are in constant flux? Come learn from MailChimp and Droga5, two successful companies that have made their personality and culture central to their success, and have built huge businesses by helping their clients do the same.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced