As a company grows, it can be easy to lose the personality and humanity that customers connected with in the first place. So how do you keep that sense of soul alive in a tech world where brands’ relationships with customers are in constant flux? Come learn from MailChimp and Droga5, two successful companies that have made their personality and culture central to their success, and have built huge businesses by helping their clients do the same.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]