Art Attack: Data as the New Creative Director

Art Attack: Data as the New Creative Director
Recording: Art Attack: Data as the New Creative Director, Mar 10, 2018


There will be an encore of this session taking place Saturday March 10 at 5:00pm. Fairmont Hotel: Congressional C

We have three seconds to catch someone’s attention in this multitasking, digital-first, skip-happy world. Creatives are being pushed more and more to factor in audience insights, behavioral data, and interest segmentation into their thinking. Some creative is even being adapted in real time through automation. Let’s talk about how creative is evolving through data, how traditional creative can better incorporate data, and when data goes too far.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate