#ArtAttack

Art Attack: Data as the New Creative Director

Mar 10, 2018

2:00pm – 3:00pm CT

Recording: Art Attack: Data as the New Creative Director, Mar 10, 2018

There will be an encore of this session taking place Saturday March 10 at 5:00pm. Fairmont Hotel: Congressional C

We have three seconds to catch someone’s attention in this multitasking, digital-first, skip-happy world. Creatives are being pushed more and more to factor in audience insights, behavioral data, and interest segmentation into their thinking. Some creative is even being adapted in real time through automation. Let’s talk about how creative is evolving through data, how traditional creative can better incorporate data, and when data goes too far.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Michele Beno

VICELAND

Casey Brickner

Trailer Park

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate