Art Attack: Data as the New Creative Director

Mar 10, 2018 |
Art Attack: Data as the New Creative Director

Speakers

MEGHAN KIRSCH

VICE Media

Casey Brickner

Trailer Park

We have three seconds to catch someone’s attention in this multitasking, digital-first, skip-happy world. Creatives are being pushed more and more to factor in audience insights, behavioral data, and interest segmentation into their thinking. Some creative is even being adapted in real time through automation. Let’s talk about how creative is evolving through data, how traditional creative can better incorporate data, and when data goes too far.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate