Battling Brand Maturity With Innovation

Speakers

Louis Maskin

The Culinary Edge

Luigi Bonini

Starbucks

Andrea Cherng

Panda Restaurant Group, Inc.

No brand wants to jump the shark. So what does it take to keep leading brands ahead of the curve?

Learn how top food, beverage, and hospitality brands maintain their position as influencers by adopting a culture of innovation while staying true to their core values.

The brains behind Starbucks, Panda Express, and Marriott will discuss the revolutionary experiences they’ve created to reignite brand loyalty and redefine customers’ expectations, as well as what’s in store for the future!

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate