Battling Brand Maturity With Innovation

Recording: Battling Brand Maturity With Innovation, Mar 13, 2018


Luigi Bonini


Andrea Cherng

Panda Restaurant Group

Louis Maskin

The Culinary Edge

No brand wants to jump the shark. So what does it take to keep leading brands ahead of the curve?

Learn how top food, beverage, and hospitality brands maintain their position as influencers by adopting a culture of innovation while staying true to their core values.

The brains behind Starbucks, Panda Express, and Marriott will discuss the revolutionary experiences they’ve created to reignite brand loyalty and redefine customers’ expectations, as well as what’s in store for the future!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate