#TCEBrandInno

Battling Brand Maturity With Innovation

Mar 13, 2018

5:00pm – 6:00pm CT

Recording: Battling Brand Maturity With Innovation, Mar 13, 2018

No brand wants to jump the shark. So what does it take to keep leading brands ahead of the curve?

Learn how top food, beverage, and hospitality brands maintain their position as influencers by adopting a culture of innovation while staying true to their core values.

The brains behind Starbucks, Panda Express, and Marriott will discuss the revolutionary experiences they’ve created to reignite brand loyalty and redefine customers’ expectations, as well as what’s in store for the future!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Luigi Bonini

Starbucks

Andrea Cherng

Panda Restaurant Group

Louis Maskin

The Culinary Edge

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Startup & Tech Sectors

Level:

Intermediate