No brand wants to jump the shark. So what does it take to keep leading brands ahead of the curve?

Learn how top food, beverage, and hospitality brands maintain their position as influencers by adopting a culture of innovation while staying true to their core values.

The brains behind Starbucks, Panda Express, and Marriott will discuss the revolutionary experiences they’ve created to reignite brand loyalty and redefine customers’ expectations, as well as what’s in store for the future!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]