In Plain Sight: Tejano Music’s Fight for Visibility

In Plain Sight: Tejano Music’s Fight for Visibility


Baldomero Cuellar

Rancho Alegre Radio

Nancy Flores

Austin American-Statesman

Sarah Rucker

Full Gallop

Destinee Ware

One-2-One Bar

This panel will examine the challenges Tejano music faces in terms of visibility and inclusion in various music media (even those specializing in Texas music), large festivals and the Austin music scene in particular. Discussion will also include how to distinguish between Tejano and other Spanish language genres, a quick overview of notable performers, how the internet and social media has saved Tejano from disappearing into obscurity, potential solutions for growth and expansion and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner