This panel will examine the challenges Tejano music faces in terms of visibility and inclusion in various music media (even those specializing in Texas music), large festivals and the Austin music scene in particular. Discussion will also include how to distinguish between Tejano and other Spanish language genres, a quick overview of notable performers, how the internet and social media has saved Tejano from disappearing into obscurity, potential solutions for growth and expansion and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]