#TejanoInPlainSight

In Plain Sight: Tejano Music’s Fight for Visibility

Mar 16, 2018

2:00pm – 3:00pm CT

This panel will examine the challenges Tejano music faces in terms of visibility and inclusion in various music media (even those specializing in Texas music), large festivals and the Austin music scene in particular. Discussion will also include how to distinguish between Tejano and other Spanish language genres, a quick overview of notable performers, how the internet and social media has saved Tejano from disappearing into obscurity, potential solutions for growth and expansion and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Baldomero Cuellar
Baldomero Cuellar

Rancho Alegre Radio

photo of Nancy Flores
Nancy Flores

Austin American-Statesman

photo of Sarah Rucker
Sarah Rucker

Full Gallop

photo of Destinee Ware
Destinee Ware

One-2-One Bar

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
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