Changing Minds: Behavioral Science for Designers


When building technologies, we often have specific behavioral goals in mind: things we want users to think, feel, and do. Before, our research & design processes rarely included behavior change science. That's no longer true. Join a Chief Behavioral Officer, a Researcher, and a UX Designer for debate about psychology-based methods for product and service design. They’ll share experiences about working to translate the science into actionable practice.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate