World's Global Style Network (WGSN)
Trends are all around us. We see them in what we eat, where we live and how we connect with each other. They dictate the products we want and the services we crave - and can even last for decades. By identifying trends before they reach critical mass, companies can tap into unlimited growth. To do so, they must connect the dots between influences to identify macro trends, filter them into their own brand DNA and innovate at the right time for the customer. So how do you forecast a trend?