The Anatomy of a Trend

The Anatomy of a Trend
Recording: The Anatomy of a Trend, Mar 9, 2018


Carla Buzasi


There will be an encore of this session taking place Friday, March 9 at 2:00pm. Four Seasons: Ballroom AB.

Trends are all around us. We see them in what we eat, where we live and how we connect with each other. They dictate the products we want and the services we crave - and can even last for decades. By identifying trends before they reach critical mass, companies can tap into unlimited growth. To do so, they must connect the dots between influences to identify macro trends, filter them into their own brand DNA and innovate at the right time for the customer. So how do you forecast a trend?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Style
Level: Advanced