#foodstory

New Mediums to Tell Authentic Food Stories

Mar 13, 2018

2:00pm – 3:00pm CT

With the rise of social media, product influence has shifted to real people sharing authentic stories about brands they trust. Influencers, whether bloggers, brands, or media properties, can use their reach in ways that allow smaller brands to scale in ways previously not possible. From community generated recipes and heart wrenching human interest stories to video, learn how brand marketers, news outlets, influencers and consumers can benefit from this new era of digital food transparency.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shanna Keller
photo of Beth Lipton
Beth Lipton

Clean Plates

photo of Sarah Russo
Sarah Russo

PRE Brands

photo of Alex Snodgrass
Alex Snodgrass

The Defined Dish

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