#foodstory

New Mediums to Tell Authentic Food Stories

Date TBA

With the rise of social media, product influence has shifted to real people sharing authentic stories about brands they trust. Influencers, whether bloggers, brands, or media properties, can use their reach in ways that allow smaller brands to scale in ways previously not possible. From community generated recipes and heart wrenching human interest stories to video, learn how brand marketers, news outlets, influencers and consumers can benefit from this new era of digital food transparency.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shanna Keller
photo of Beth Lipton

Beth Lipton

Clean Plates

photo of Sarah Russo

Sarah Russo

PRE Brands

photo of Alex Snodgrass

Alex Snodgrass

The Defined Dish

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
About
Format: Panel
Type: Session
Track: Food
Level: Intermediate