New Mediums to Tell Authentic Food Stories

New Mediums to Tell Authentic Food Stories
Recording: New Mediums to Tell Authentic Food Stories, Mar 13, 2018


Shanna Keller


Beth Lipton

Clean Plates

Sarah Russo

PRE Brands

With the rise of social media, product influence has shifted to real people sharing authentic stories about brands they trust. Influencers, whether bloggers, brands, or media properties, can use their reach in ways that allow smaller brands to scale in ways previously not possible. From community generated recipes and heart wrenching human interest stories to video, learn how brand marketers, news outlets, influencers and consumers can benefit from this new era of digital food transparency.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Intermediate