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Pamela is an executive level creative leader and strategist with 18 years of experience helping global brands create omni-channel experiences that connect them to customers in meaningful ways. She has 10 years of experience overseeing large, diverse creative teams and has a particular passion for mentoring and coaching. Pamela's career began in traditional advertising, creating TV, print and direct mail for large top-tier brands including Bank of America and Lucky Strike. She was an early convert to digital, and made the transition to applying smart, strategic branding in an omni-channel environment for brands like TD Waterhouse and CVS. She eventually migrated to the world of all-digital all-the-time and has had the opportunity to drive creative vision and strategy for YouTube, Charles Schwab, eBay, and Yahoo! among many others. Pamela lives in Center City Philadelphia and is a devoted mom, passionate yogi, and lover of all the foods.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.