MGM Resorts International is a brand in the middle of a transformation within an industry disruption. Join CXO/CMO, Lilian Tomovich and the Chief Branding Officer of the United Talent Agency, Laurence Vincent for a dynamic discussion on these real-world challenges. How do brands find a defining voice and create one of a kind customer experiences which generate loyalty and revenue?

The session will be hosted by the very funny Molly Schreiber, actor and content producer from Funny or Die.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]