True magic happens when brands take people into an immersive design experience. Unique, emotional and interactive experiences are remembered far longer and create stronger connections between brands and its target. We are living in the era where consumers shop for stories and brands sell connections.

This session will discuss why people buy experiences and not things, the role of interactive media as a marketing solution when designing experiences, and ways technology can further enhance design experience.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]