ENCORE: 5 Major Generational Shifts & Understanding Gen Z

Date TBA

The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition.

We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jenn Hirsch
photo of Gulnaz Khan
Gulnaz Khan

National Geographic

photo of Kyle Wong
Kyle Wong

Pixlee

photo of Tiffany Zhong
Tiffany Zhong

Zebra Intelligence

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
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