ENCORE: Modern Branding Concepts: Make Enemies & Gain Fans!


Erik Fessus Kockum


Freddie Öst


If brands are afraid to make enemies they will never make real fans either, and today fans become ambassadors/influencers who in turn become the driving force for brands. When you make something no one hates, no one loves it. Companies and brands of today have to learn how to stand out in a world that is increasingly becoming cluttered with noise.

Join this session as the speakers talk you through their unique way of working with brands to make sure they push through the noise.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Level: Intermediate