#ARJordan

A/R Jordan: Activating the Power of Community

Mar 12, 2018

9:30am – 10:30am CT

Jordan Brand celebrated 30 years since Michael Jordan’s legendary "free throw line dunk" with an exclusive, first-of-its-kind Snapchat AR and e-commerce experience.
Join Jordan Brand’s Global Sr. Director Digital, Dan Harbison and R/GA’s VP Executive Creative Director Ben Williams as they discuss how brands can reimagine experiences in a world where creating new ideas is harder than ever.
They’ll spotlight “A/R Jordan,” an example of breaking barriers and pushing limits.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dan Harbison
photo of Ben Williams
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