A/R Jordan: Activating the Power of Community


Dan Harbison


Ben Williams


Jordan Brand celebrated 30 years since Michael Jordan’s legendary "free throw line dunk" with an exclusive, first-of-its-kind Snapchat AR and e-commerce experience.
Join Jordan Brand’s Global Sr. Director Digital, Dan Harbison and R/GA’s VP Executive Creative Director Ben Williams as they discuss how brands can reimagine experiences in a world where creating new ideas is harder than ever.
They’ll spotlight “A/R Jordan,” an example of breaking barriers and pushing limits.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate