ENCORE: Influencers Are the Next Generation of Retailers

Influencers have gained immense traction in the Digital Age, but the role isn’t a novel concept. Pioneered decades ago by Tupperware parties and Avon’s door-to-door model, these early influencers set the stage for social-media celebrities and influencers in the modern age. But what will the next wave of influencers look like and what will be their impact on shoppers? Hear from fashion and retail experts about the future of influencers and their role in transforming commerce.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ashley Robertson

The Teacher Diva

Tracy Sun

Poshmark

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Style

Level:

Intermediate