ENCORE: Create Magic: 6 Experiential Storytelling Secrets

Speakers

Cynthia Jones

Henry Ford Museum

Christian Lachel

BRC Imagination Arts

Claire Tolan

Jameson Distillery

How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate