#storytellingsecrets

ENCORE: Create Magic: 6 Experiential Storytelling Secrets

Mar 12, 2018

5:00pm – 6:00pm CT

How have Ford Motor Company and Jameson Irish Whiskey created bucket-list-worthy fan destinations? Learn how these attractions applied the six secrets of experiential storytelling to engage, entertain and inspire their audiences. Discover how to create an experience that makes an emotional connection, deepens fan engagement and inspires life-long brand loyalty.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Cynthia Jones

Henry Ford Museum

Christian Lachel

BRC Imagination Arts

Claire Tolan

Jameson Distillery

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Experiential Storytelling

Level:

Intermediate