Influencers of the Future: Tastemakers or AI?


Whitney Casey


Jamie Chung


Brooklyn Decker


Dan Frommer


Will data ever compete with the power of an influencer? What do advances in AI and machine learning mean in the subjective world of style? While fashion is embracing technology more than ever before, influencers’ power to transform brands and move product continues to grow. Brooklyn Decker and Whitney Casey, co-founders of FINERY, the digital wardrobe platform with predictive analytics for styling and shopping, and Jamie Chung, blogger behind What the Chung and multi-faceted businesswoman, along with Dan Frommer, editor in chief of Recode, weigh in on who will become the influencer of the future: technology or tastemakers?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style