This free and open to the public session is presented by SXSW & General Assembly. To gain entry, download your free SXSW Guest Pass in two minutes at guestpass.sxsw.com

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this session, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]