This free and open to the public session is presented by SXSW & General Assembly. To gain entry, download your free SXSW Guest Pass in two minutes at guestpass.sxsw.com

FACT: People now have a shorter attention span than goldfish! So how do you, as a content creator, grab people's attention? How do you get people to share the content you worked so hard making, instead of having people swipe past it?

In this session, you'll learn the 3 factors that go into making not just good content, but HELLA-good content. Through hands-on group exercises and discussion, you'll leave the session with a simple action plan for helping your rad content get the attention it deserves.

This session is for bloggers interested in growing their readership. Startups / entrepreneurs interested in using content as a marketing tool to attract customers. Creative people & artists interested in getting their work seen and shared online. Advertising folks interested in creating work for brands that better connects with audiences. Basically anyone who makes things for the web!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]