Intro to Product Management


This free and open to the public session is presented by SXSW & General Assembly. To gain entry, download your free SXSW Guest Pass in two minutes at

Step into the world of product management with General Assembly. During our introductory session, explore how product managers identify hypotheses, employ experiments and iterate to launch products that solve the right problems in the right ways. Touch on key tools and techniques for building, measuring and validating, from major product launches to small feature changes.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session