This free and open to the public session is presented by SXSW & General Assembly. To gain entry, download your free SXSW Guest Pass in two minutes at guestpass.sxsw.com

The goal of visual design is to communicate a specific message to a targeted audience. Through the intentional and aesthetic manipulation of elements, one is able to influence and inspire. Color theory, layout and typography are among the many areas to understand. By understanding the basic principles of design, you can be confident that your creativity and effort is effective. And everyone is happy.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]