Areas of Expertise: UX Design & Strategy, AR Design & Strategy, VR Strategy Methods & Tools, Innovation, Product Management

Preston McCauley’s 20 year career in the UX industry has given him the opportunity to not only create and manage literally hundreds of applications and projects but also to develop the rare industry knowledge and skill to bring a product through the entire life cycle. At the root of his many successes is the ability to pull together multiple domains of knowledge, identify problems, and solve them through design thinking activities. For the last several years he has been deep in the design, development, and bleeding edge of AR / VR / MR and immersive computing. He loves looking into the near & distant future to come up with practical ways to solve design problems for today and tomorrow. He is a co-founder of the UX program at SMU Cape in Dallas Texas where he teaches Practical UX strategy & process methodology & Immersive UX Principles. He also is a co-founder of the Immersive Design & Development group located in Dallas Texas. You can follow along daily with his resources on twitter @uidesignguide

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]