With an ever-growing intercultural influence, Black women continue to play a paramount – and often unsung – role in how all women see themselves, their families and the rest of the world. Black woman shape hair trends, fashion, culture and the arts decades before being embraced by mainstream culture. We’ll explore the history of Black women in beauty, their profound role in creating the natural hair movement and what’s ahead for these prescient and powerful women who shape the industry and play a pivotal role in evolving traditional beauty standards.

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[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]