Take in a stunning installation by Crowezilla who turns braids in art. Enjoy music by DJ Kay Cali and heavenly SheaMoisture-themed cocktails, while getting your beautiful hair styled at our braid bar by our braiding experts - just in time for concerts that evening! Also, be sure to get in on a variety of hair, body and face product samples, as well as professional skin care tips from our experts with our iconic African Black Soap facial care.

Join SheaMoisture for our free, no-badge required luxurious lounge during SXSW!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]