SheaMoisture’s luxurious lounge during SXSW doesn't require a badge and offers drinks, hors d’oeuvres, events, parties and styling services with its award-winning hair and skin care. The brand will launch its dynamic “What If?” campaign with a mini interactive art installation that showcases its Community Commerce initiatives. SheaMoisture began with family recipes from the founder/CEO’s grandmother, perfected with input from its community and crafted with natural and certified organic ingredients, which are ethically and sustainably sourced from women entrepreneurs.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]