Hugh Jackman will share insight into the cross-section of social good and market forces, as well as the inspiration behind Laughing Man® Coffee, which he co-founded in 2011. Jackman will highlight how the brand brings to life the motto ’Make Every Cup Count’ through its support of coffee farming communities around the world. Jackman will also share the exciting news about what’s next for Laughing Man® Coffee. The conversation will be led by Hugh Evans, fellow social entrepreneur and co-founder and CEO of Global Citizen.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]