The British Music Embassy's 11th year at SXSW will again include four afternoons of great new music from the UK and Northern Ireland.

The line up for the week features Beating Heart, Benin City, Breakfast Muff, Colin Macleod, Doe, Findlay, Flyte, Francobollo, IDLES, Joshua Burnside, Lucy Rose, Lucy Spraggan, Otzeki, Our Girl, Shame, The Lost Brothers, The RPMs & Touts. Updated line-ups and info: www.thebritishmusicembassy.com

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]