Today's athletes are becoming more than sports figures, they have become the cultural zeitgiest. They help set political tones, fashion, and now they are venturing into Wellness. Whether it's CBD oils, Alkaline Water, or launching fitness programs; athletes are now leveraging their influence to help off the field. In this panel, we will discuss with some Longhorn legends and their team on new endeavors to help communities Feel Rich.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]