The mexican music journalist, Alejandro Franco is a DJ, producer, radio conductor -
and founder of the production and creative content agency Grupo Sentido, to which
the music and lifestyle medium, WARP magazine belongs to, founded by Franco
over a decade ago.
Based in Mexico City, he founded the record label CommonSense Records,
devoted to music and event production with national and international booking. -
The rst compilation will be available this year with artists such as Zombies in
Miami, Soul of Hex, Theus Mago, Fela, Alejandro himself and several more.
Alejandro Franco is well known in Latin America for the TV show, SesioneS -
con Alejandro and is also founder of Guadalupe Valley Wine, Music & Food
Festival in Ensenada, Baja California.
He has played beside representatives of the nest electronic music Djs such as -
Nicolas Jaar, Rebolledo, Yokoo, Barnt, Pachanga Boys,James Lavelle, GusGus, Nancy
Whang (LCD Soundsystem), Navid Izadi, Kolombo, Frankey & Sandrino, Who Made
Who, Dubre, Rob Garza, Aeroplane, between others. His style, goes beyond a specic
gender in particular, creating a catharsis on the public and a deep sound trip.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]