Hembree’s path to success is proving to be as nostalgia-inducing as it is powerful: labor away at home and in fly-by-night studios creating music you love; send your song to the local DJ (yes, on the actual radio) and have him love it so much he plays it immediately; tour and tour and tour and tour and tour; and begin to hear that song on radio stations across the country, acting as early beacons to the larger world taking notice. Their sound - smart, tightly constructed rock songs with stick-in-your-head hooks and soaring vocals - place Hembree at the forefront of a new generation of inspired and ambitious bands.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]