SoulGroupUniverse—a rap collective from Southside Queens—has a combination of talent like no other. From musicians to videographers to creative directors to digital design specialists, SGU is a powerhouse.

SGU’s starting line up: Star, 808, Saj & Chello are exceptionally diverse and each bring a unique piece to the collective. Creating together for over a year, the group have personally know each other since kids but wanted to perfect their crafts individually before getting together. And the work paid off. Star, 808, Saj & Chello effortlessly collaborate on tracks that stay true to the original ideals of hip-hop: lyricism, wordplay, melody and of course, delivery.
SoulGroupUniverse is an intensely, impressive super group with a presence that is refreshing in hip-hop. With their debut project, SOUL FOOD, out now, it has only solidified the presence that SGU holds in hip-hop. Though new to the game, SoulGroupUniverse are putting in that work and are beyond proving that they deserve their place in hip-hop. Embrace them, it’s their fucking time.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]