Lawrence

Lawrence

After years of consuming Stevie Wonder, Janis Joplin, and Eggo waffles, Lawrence released their twelve-song debut LP, Breakfast, in March of 2016. Led by siblings Clyde Lawrence, 23, and Gracie Lawrence, 20, the New York-based soul-pop group doesn’t shy away from the oft-maligned idea of “pop” music, but instead is on a mission to write the music they wish “pop” sounded like. The band blends old-school and new-school vibes, combining their love of The Beatles, Randy Newman, and Etta James with Beyoncé, Ben Folds, and Amy Winehouse to create songs that are as tender and soulful as they are explosive.

For Breakfast, Lawrence teamed up with Grammy Award-winning producer Eric Krasno (Lettuce/Soulive/Tedeschi Trucks Band), and brought in several NYC soul/funk mainstays including Adam Deitch (Lettuce), Cory Henry (Snarky Puppy), and Maurice “Mobetta” Brown (Tedeschi Trucks Band) for guest appearances. After several tours and following the success of Breakfast—which reached #6 on the iTunes R&B/Soul charts.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Artist is seeking the following professional connections: Label, Brand Partnership, Gear Endorsement, Distribution - US, Distribution - UK/Europe, Distribution - Worldwide, Other Artists to Tour With, PR/Publicity Agency, Sync/Music Supervisors

Genre: Soul
Subgenre: Pop
From: New York, NY