A storyteller by nature, Erick Lottary’s lyricism could pen the next great Hip-Hop odyssey. Pulling inspiration from everyday life, the North Carolina emcee spits tales about overcoming hardships, striving for his family, and shattering societal expectation.
With every word laced with intention, his sound is the perfect blend of book smart meets street smart; giving you hard hitting lyrics mixed with a southern grit. Eric Lottary's ability to inspire action through the tales he musically webs makes him both relatable and memorable. An ideal artist to reign in a new age of self-made hustlers.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]