Now, Now

Now, Now
Now, Now - Yours

When the world last heard from Brad Hale and KC Dalager of Now, Now, they had, on the strength of their well received 2012 LP Threads, made their late night TV debut with Jimmy Fallon and tour incessantly with bands including Fun., Bob Mould, Naked & Famous among others. Despite the success and acclamation earned up to that point, when it came time to begin work on a follow up album, self-doubt set in followed by a crippling writer's block.Following a few years of frustration and introspection, the ice began to crack while tracking the single “SGL.”“I know it’s been a long road,” says KC, “ but I wouldn’t change any part of it. If we had put an album out right after Threads, we wouldn’t have gone through that period of self-discovery. I think we might have made an album that was timid and vague and unchallenging.” Boasting the most direct songwriting and transparent lyrics the band have ever written by a mile,Saved is anything but “timid and vague” .

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Artist is seeking the following professional connections: Brand Partnership, Gear Endorsement, Other Artists to Tour With, Publishing, Sync/Music Supervisors

Genre: Pop
Subgenre: Rock
From: Minneapolis, MN