Since 1993 DJ Baby Roo has been consistently spinning Hip-Hop in Houston Texas. From DJing at house parties in the North Side of the city to spinning on public radio to building a Independent National Radio Promotions Company in the late 90's working artists ranging from K-Otix, M.O.P., Slum Village, Bahamadia and more.

In 2015, Roo founded Roologic Records which is home to a variety of Houston music and comedy acts. The roster consists of Genesis Blu, SoBE Lash, Gabe Bravo and Giant Kitty. Their collective mission is to bring Houston talent together while exposing new talent and extending the brand's reach beyond Texas.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]