Yoga Fire aka Hugo Canchola is a visionary Mexican MC, born in 1985 in Ecatepec, Estado de Mexico, one of the roughest neighborhoods in all of Mexico. Yoga has played a role of great relevance as one of Mexican hip hop’s top innovators. He’s been an undeniable pioneer when it comes to introducing many common aspects of current hip hop in Mexico. Yoga’s fundamental feature, the one that has defined his path for more than fifteen years as an artist and entrepreneur, is to always be one step ahead of the rest. He’s basically the most commonly used Mexican rapper as a meme. He’s a master of style, or in his own words: "I started with this thing that I could be the source of style. And we did it."
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.