When you think of all things Pink, a sound that fuses the likings of Basement Jaxx, the Gorillaz, CSS, and Tom Tom Club, with lyrics focused on “women empowerment” and re-defining the definition of “kawaii” or cute in Japanese, you think of CHAI.
Formed in 2012, in the Nagoya region of Japan, identical twins Mana (voc/keys) and Kana (gt./cho.) would ask fellow high school classmate, Yuna (dr./cho.), and later Yuuki (ba./cho.), a college acquaintance, to join what we now know as CHAI.
CHAI scored their first US performance at SXSW 2017, followed by a series of performance dates in New York, Chicago, Seattle, Portland, San Diego, San Francisco, and Los Angeles, a mini American tour titled “Japan Nite.”
After coming across CHAI’s irresistibly unique music video for “Boys・Seco・Men”, featured on their 2nd EP “Homegoro Series”, US indie label, Burger Records reached out and CHAI was immediately included in their 2017, Burger World: Japan Compilation cassette series, marking CHAI's 1st official US release.
Due to the success of the Burger World: Japan Compilation, CHAI's debut album, PINK, will subsequently be released by Burger Records in February 2018.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.