Hype!: 20th Anniversary Screening

Free screening! Band Performs at 7pm. Film Starts at 7:30pm.

Drop into the Pacific NW in the early ‘90s and watch the underground music scene explode into a “grunge” media frenzy for a subculture-hungry world. “Hype!” follows the music from a few bands playing with their friends, to Sub Pop’s brilliant exploitation of “the Seattle Sound,” to Nirvana's “Smells Like Teen Spirit” hitting #1 on the charts. Questions of money, authenticity, and fame arise as “grunge fashion” hits the runways and a mass migration of wanna-be bands saturates Seattle. The Northwest experience is one of humor, loss, and epic irony. “Hype!” has live performances by Soundgarden, Pearl Jam, Mudhoney, and more.

***Seattle's own Naked Giants will perform at 7pm before the film.***

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Doug Pray



Director: Doug Pray
Producer: Steve Helvey
Cinematographer: Robert Bennett
Editor: Doug Pray, Joan Zapata
Sound Designer: Ron Bartlett
Principal Cast: Mudhoney, Fastbacks, Nirvana, Soundgarden, The Young Fresh Fellows, The Melvins, Pearl Jam , The Posies, The Gits, 7 Year Bitch
Additional Credits: Co-Producer: Lisa Dutton, Co-Producer: Pete Vogt


Shout! Factory
Publicity Contact
Amelia Green-Dove
(310) 963-3928
Sales Agent
Stephen Ponce
Primary Entry: Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge, Guest Pass, Film Festival Wristband

Genre: Documentary
Screening Section: Special Events
Screening Category: Documentary Feature
Country: United States
Language: English
Runtime: 83 mins