ENCORE: Design like a Scientist: A/B Testing UX at Netflix
A/B testing can reveal less obvious truths about human behavior. The Product team at Netflix uses A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience.
This talk will cover key insights gleaned from years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs..
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.