ENCORE: AI Replaces Search: Future of Customer Acquisition
Search is ripe for reinvention - consumers find it inefficient on their small screens and publishers and service providers are seeing conversion rates steadily decline. Currently, AI-powered assistants are the leading candidate to replace search -- for both consumers and the businesses who seek to acquire them. This panel will explore how AI technologies, and the category creation we’re in the early phases of, can become a viable user acquisition channel for publishers, content providers and others who have traditionally looked to SEO and SEM for customer acquisition.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.