If you were going to build a new media brand from scratch how would you do it? What would matter in 2017? How would you avoid the distractions and intoxicants that taint so many other endeavors? How do you tell the truth in a post-truth age? When the media is under attack, how does it fight back? When the business model is broken, how do you put it back together?

The Outline is answering those questions right now in a way that no one else can. Hear its CEO and editor-in-chief Joshua Topolsky explain how the perfect time to rebuild is when you’re standing in the rubble.