Startup Master Class: Lessons in Brand Building

Mar 12, 2017 | 3:30pm – 4:30pm CT
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Jen Rubio


What makes a startup a great brand? As the direct-to-consumer space becomes increasingly saturated, it's crucial for startups to differentiate themselves by developing a clear identity from day one. 

Away Co-Founder and President Jen Rubio knows a thing or two about the importance of brand identity. Her experience as Warby Parker’s first Head of Social Media and All Saints’ Head of Innovation was the perfect foundation to launch Away, a company that's not just aiming to sell great luggage, but to be the next great travel brand. 

Andrew Perietti, President of activewear brand Outdoor Voices, was the company’s first employee and an integral part in shaping and growing OV into a fast-rising star in the active industry. 

Join Jen and Andrew as they discuss what goes into starting, funding, and building a business, the career challenges and lessons they’ve learned along the way, and how to foster a loyal community of customers and advocates.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Level: Beginner