As the director of research and development for Jigsaw, Yasmin Green leads the team’s innovation efforts and oversees projects on counter-radicalization and fragile states. Green helped create the Redirect Method, which uses targeted advertising to divert at-risk audiences away from extremist content online. The Redirect Method was based on Yasmin's first person interviews with ISIS defectors in Iraqi Kurdistan, the U.K., and elsewhere.
Yasmin's previous roles at Google include Head of Sales Strategy and Operations for Southern Europe, Middle East, and Africa. Yasmin is a Senior Advisor on Innovation to Oxford Analytica, Co-Chair of the European Commission's Working Group on Online Radicalisation, and Board Member for the Tory Burch Foundation.
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